Subscriptions are exploding and it’s all about the Fish!

Subscriptions are exploding because billions of digital consumers prefer access to owning, but most businesses are still designed to sell products one way.   What changes when a company gets on the “as-a-service” train? And what changes  when adopting business models like pay-per-use and equipment-as-a-service?  • The era of the product economy is being replaced today […]

Why should OEMs offer “Equipment-as-a-Service”?

Last week we tried to give a short introduction why equipment operators should consider paying for usage instead of purchasing equipment. But there are a lot of advantages also for Original Equipment Manufacturers (OEMs) who offer a service based business model. These benefits combine both a new way to generate revenue and a front row […]