Subscriptions are exploding and it’s all about the Fish!

Subscriptions are exploding because billions of digital consumers prefer access to owning, but most businesses are still designed to sell products one way.   What changes when a company gets on the “as-a-service” train? And what changes  when adopting business models like pay-per-use and equipment-as-a-service?  • The era of the product economy is being replaced today […]